“We are living in a time that requires inventiveness and imagination, it is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level”. –  Leatrice Eisemen, Pantone’s Executive Director

We’ve recently had a bit of a redesign here at Spiral Pixel and have decided to go purple, bright and bold. We’ve also just seen that Pantone’s new colour of the year will be ultra-violet so we’re on trend without knowing!

“Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.”

Purple communicates in a positive way. It is said to have the power to uplift, calm nerves and encourage creativity, making it an all-inclusive colour.

Colour Swatches

  • Pantone: 18-3838 or 2096 C
  • RGB: 101 R, 78 G, 163 B
  • CMYK: 76 C, 75 M, 0 Y, 0 K
  • HEX: 654EA3